PEMBERDAYAAN PELAJAR DAN KADER POSYANDU MELALUI WORKSHOP LITERASI DIGITAL, PERSONAL BRANDING, DAN STRATEGI AFILIASI DI MEDIA SOSIAL

Abstract

Digital technology creates opportunities for communities to access information, develop personal identities, produce creative content, and use social media for marketing. However, these opportunities require digital literacy, responsible content production, personal branding skills, and an understanding of affiliate marketing. These competencies are relevant to junior and senior high school students who are developing their identities and community health-post volunteers who support public communication and education. This community engagement program is designed to strengthen the knowledge and practical skills of both groups through a workshop on digital literacy, personal branding, and social media affiliate strategies in Tabone Village, Sumarorong District, Mamasa Regency, Indonesia. The proposed implementation uses a participatory approach involving needs identification, interactive presentations, demonstrations, content creation, mentoring, and evaluation. The learning materials cover digital safety, information verification, positive digital identity, educational communication, content production, and ethical affiliate marketing. Expected outputs include improved participant understanding, digital content drafts, audience-appropriate personal branding profiles, and responsible affiliate marketing plans. The article adopts a process-and-output reporting framework. Because verified implementation records, participant numbers, and evaluation results have not yet been provided, empirical outcomes cannot be reported as completed achievements. The proposed evaluation framework is intended to support transparent documentation of competency development and the design of sustainable community mentoring activities.